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Google Ads Developer Token application

Last updated 10/03/2026

This document lists some of the questions in the Google Ads Developer Token application form. You can refer to it when you fill in your Developer Token application form

Example​

  • Q: This is a question in the application form

This is what you enter in the form

Note: This is the form's explanation of the question

Question​

  • Q: Please list the tool(s) you use, if applicable

We'll be using our company internal tool to pull Google Ads API.

*Note: For the prototype, you can refer to the template provided by Google and draw a report chart that contains key data metrics such as impression, click, install, and cost (you can use tools such as Figma and Sketch)

  • Q: Will your use of the API be in conjunction with Google ads? *

Yes.

  • Q: Who will have access to the Google Ads API tool you are creating? *

Only employees within my company.

Note: e.g. only employees within my company OR my clients/the general public

  • Q: If you have clients, will they have LOGIN access to your tool to view reports?

My company does not have Google Ads clients.

Note: Please make it clear whether 1) your clients will be emailed reports, or 2) if they will be able to log into a reporting dashboard. If you do not have clients, simply put "My company does not have Google Ads clients."

  • Q: Do you plan to make any mutate calls to the API, or to create/manage campaigns via the API? *

No, we'll only be using read-only reporting feature of the API.

  • Q: Will your tool be used for reporting or pulling data on Google Ads performance? *

Yes, we'll be using read-only reporting feature of the API.

Note: if you are creating/managing campaigns via that API, you will most likely be making read-only calls.

  • Q: Do you plan to do any keyword research via the API? Specifically, do you plan to make requests to the Keyword Planning Services? *

No.

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