Omni Insights Platform
Overview
Omni Insights Platform is designed for the community operations, marketing, game design, and R&D teams of games and apps. It brings together data from social media, game communities, live streams, and owned channels in China and abroad, and combines it with AI analysis capabilities to help teams understand the voice of users, track community changes, identify risks, and support operational decisions.
Omni Insights Platform provides the following key benefits:
- Brings together content and engagement data from social media, game communities, live streams, and owned channels in China and abroad.
- Provides capabilities for game and app communities, such as live streams, chat, risk management, space primary language, and project linking.
- Lets you drill down from macro trends to specific content through capabilities such as sentiment analysis, keyword extraction, content tags, hot topics, and visual analysis.
Getting started
After you log in to Agentic Engine (AE), click Omni Insights Platform in the app grid in the upper-left corner to open the product.
When you open Omni Insights Platform for the first time, the system guides you through getting started and checks the community spaces your current account can access.
If no community space has been assigned to you, contact your administrator to create a space, link projects, and configure member permissions in System Administration.
A Community Space is the data and permission boundary of Omni Insights Platform. Data in different spaces is isolated from each other, and members can be assigned different roles and permissions in different spaces.
Data in a space includes raw content, engagement data, and processed results such as sentiment analysis, keywords, content tags, hot topics, and live stream analysis.
The following sections outline the main features of Omni Insights Platform. For detailed instructions, see the corresponding subpages.
Workbench
The Workbench is the home page of Omni Insights Platform, where you can view the important data and changes in a space in one place. You can combine preset and custom reports, adjust the report layout and analysis time, and use the entry points provided by the reports to continue viewing specific content or performing analysis.
Content center
Content Center brings together the community content you can view in a space. It is the single entry point for browsing content, searching for information, and drilling down for further analysis, and it includes three modules: Social Media Content, Live Streams, and Chat.
Social media content
Social Media Content lets you browse posts, videos, and comments. You can locate content by conditions such as platform, content type, time, keyword, sentiment, and content tag, and view the original content, engagement data, and analysis results.
Live streams
Live Streams lets you view the content, engagement data, and analysis results of live streams and individual sessions, and drill down from the overall performance of a live stream to specific sessions.
Chat
Chat lets you view community chat data. Use the chat overview to understand the overall situation, and open the chat details page to view specific chat content and related analysis results.
Analytics
Analytics lets you configure the data range, filters, metrics, and dimensions around business questions to produce reusable analysis results. It currently includes Visual Analysis.
Visual analysis
Visual Analysis lets you observe content, engagement, and trends through charts and reports. Analysis results can be saved as reports, added to the Workbench, and drilled down to specific content.
Content tags
Content Tags let you define rules for content classification, information extraction, and quantitative scoring based on business needs. Tag results can be used for filtering and display in Content Center, and as conditions or dimensions in later analysis.
Hot topics
Hot Topics helps you discover, summarize, and continuously track noteworthy content and issues in the community. You can quickly view the important discussions of each day, or view related content and discussion trends around specific events or topics.
Risk management
Risk Management identifies and tracks community content that matches risk rules, and supports follow-up handling through risk trends, content details, risk rules, and alerts.
Keywords
Keywords is in the top-level navigation bar and lets you view and manage the keywords and keyword groups in a space, for example, creating keywords or keyword groups and merging keyword groups.
Space settings
Space Settings lets you maintain configurations such as basic space information, data sources, project linking, members, and roles, to build a data and permission environment that suits your team. You can also set the space's primary language, which determines the language of subsequent AI-generated natural-language results.