Ocean Engine integration plan
This article describes how to connect Ocean Engine data in the AE backend. The AE backend currently supports:
All-in-one report (deprecated): corresponds to the data of ads delivered with the old version of Ocean Engine and supports ad data at each ad granularity and at the material and keyword levels, with rich analysis dimensions and metrics. Ocean Engine has stopped allowing the creation of old-version ad campaigns. For new-version ads, use Upgraded ad data report
Ad creative data (deprecated): another type of ad report, and the standard data report with the finest analysis granularity. Compared with the all-in-one data report, it has fewer analysis dimensions but supports more metrics.
Upgraded ad data report: corresponds to the data of ads delivered with the new version of Ocean Engine. It also supports ad data at each ad granularity and at the material and keyword levels, with rich analysis dimensions and metrics
| Interface | Type | Granularity | Attribution | Cost | Revenue | Impressions | Clicks | Conversions |
|---|---|---|---|---|---|---|---|---|
| All-in-one report | API | Aggregated data | ✅ | ✅ | ✅ | ✅ | ||
| Ad creative data | API | Aggregated data | ✅ | ✅ | ✅ | ✅ | ||
| Upgraded ad data report | API | Aggregated data | ✅ | ✅ | ✅ | ✅ |
If you are using a version earlier than AE 4.2, see Ocean Engine data integration plan for data integration