Config Center
Starting from V4.4, the AE Engage module provides the Config Center feature.
Config Center provides two ways to deliver configurations: sending them via Webhook and having the client SDK pull them periodically. You can change your app's appearance and in-app events without releasing a new version, so you can respond quickly to user needs.
You can parameterize the feature modules in your app and flexibly control the content you use to interact with players. Combined with the data assets of the AE platform, you can deliver fine-grained configurations or run A/B tests, so players get different game experiences based on their personal preferences, playtime, and resources, making every interaction with your users more valuable.
Basic concepts
- Config Items: A config item corresponds to a feature module in the app. For example, announcements, carousels, in-app messages, gift pack systems, and event systems are different config items.
- Template settings: You can add config templates under a config item. A config template carries the specific parameters of the corresponding feature module. For example, an event system usually involves several different event formats, so you can create multiple templates accordingly.
- Config strategies: Specific configuration instances built from config templates, such as announcement instances, gift pack instances, and event instances. Each strategy can define different Environment Conditions or strategy audiences.
Product features
- Multiple ways to get configurations for different business scenarios
Connect to your game server, or integrate the AE SDK to pull configurations directly to mobile devices (no game version update required)
- Complete config strategy management
Manage the full lifecycle of a strategy: going online, editing online, suspending, and going offline
- Environment-level and user-level targeted delivery
Deliver configurations to environments (such as specified servers) or to users (using AE audience targeting)
- Fine-grained config strategies
Segment users directly with the data assets accumulated in AE, such as user properties, cohorts, and tags. A/B testing and conditional values for configurations are also supported (coming soon).
- Automatic measurement of operational results
Get strategy performance reports directly through simple metric configuration, and iterate quickly on event design
- Gameplay config templates
Customize the parameter structure and import a JSON file to create a config template in one click. Preset config templates offer operational ideas to help you find monetization opportunities (coming soon).
Integration process
- Confirm configuration scenarios: Plan the business scenarios you want to handle with Config Center, such as announcements, in-app messages, gift pack systems, and event systems.
- Create config items and config templates: For details about config items, see Config item management; for config templates, see Config template management.
- Bind an acquisition channel: Connect a config channel and bind it to a config item. Two acquisition methods are supported: Webhook and client SDK. For config channel settings, see Config Center Channel Settings; for technical integration, see Config Center technical integration docs.
- Send a test: Before going live, use Send Test to make sure the connected channel and content format work correctly.
- Launch content strategies: Click a config item in the left navigation bar to open the strategy management page for that config item, and set up the strategy content according to your business needs. For how to configure strategies, see Config strategy management.