AppLovin integration plan
This article describes how to connect AppLovin data in the AE backend. The AE backend currently supports:
MAX S2S Impression Revenue API: a data callback API provided by AppLovin. Whenever a monetization ad is displayed, AppLovin sends impression-level revenue data back to the AE system
User Revenue API: a data pull API that supports pulling user-level ad revenue data.
Basic Reporting API: in addition to user-level revenue data, AppLovin also provides aggregated metrics APIs that can get advertiser reports (advertiser) and publisher reports (publisher)
Revenue Reporting API: an aggregated metrics API dedicated to the Max monetization product
Cohort API: an aggregated metrics API that can get N-day data similar to the Retention Analysis model
| Interface | Type | Granularity | Attribution | Cost | Revenue | Impressions | Clicks | Conversions |
|---|---|---|---|---|---|---|---|---|
| MAX S2S Impression Revenue API | Callback | User level | ✅ | ✅ | ||||
| User Revenue API | API | User level | ✅ | ✅ | ||||
| API | Aggregated metrics | ✅ | ✅ | ✅ | ✅ | ✅ | ||
| Revenue Reporting API | API | Aggregated metrics | ✅ | ✅ | ||||
| Cohort API | API | Aggregated data | ✅ | ✅ |
In addition, we also support other AppLovin APIs. If you are using a version earlier than AE 4.2, or need to use these APIs, see AppLovin data integration solution for data integration