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AppsFlyer integration plan

Last updated 10/03/2026

This article describes how to connect AppsFlyer data in the AE backend. The AE backend currently supports:

  • Push API: gets user-level attribution, conversion, monetization, and other data in real time
  • Pull API Raw Data: pulls user-level attribution, conversion, monetization, ad spend, and other data on a schedule
  • Pull API: gets aggregated metric data such as user cost, monetization, ad impressions, and clicks by channel or geographic location.
  • Master API: supports custom analysis dimensions and aggregated metrics, and is more flexible than the Pull API aggregated metrics API.
  • Cohort API: compared with other aggregated metric data APIs, its metrics are closer to the results of the Cohort Dashboard in the AppsFlyer dashboard and the Retention Analysis model in the AE system, that is, day N (or cumulative day N) metrics.
InterfaceTypeGranularityAttributionCostRevenueImpressionsClicksConversions
Push APICallbackUser level✅✅✅✅✅
Pull API Raw DataAPIUser level✅✅✅
Pull APIAPIAggregated metrics✅✅✅✅✅
Master APIAPIAggregated metrics✅✅✅✅
Cohort APIAPIAggregated metrics✅✅✅

If you are using a version earlier than AE 4.2, see AppsFlyer data integration solution for data integration

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