Retention Analysis visualization settings
In addition to configuring the retention definition, you can use Customize Charts to display data in a way that better fits your analysis needs.
Only show key dates
If you analyze 30-day retention, results from the next day through day 30 are shown by default. If you care more about key milestones such as the next day, day 3, day 7, and day 30, select Only show key dates in the visualization settings to filter out the data of unselected dates.
The table then keeps only the columns for the key dates, and you can also use Daily Retention to quickly compare how different batches of new users perform on the key dates.
Adjust the display granularity
In real business, daily retention data may differ only slightly from day to day, so you usually find the problematic week first and then drill down to specific dates. In this case, you can analyze retention by day and set the display granularity to Week. You can also summarize the display to quickly compare next-day, 3-day, and other retention metrics across weeks or months.
Different metrics are calculated differently in summarized display, as follows:
| Analysis metrics | Calculation logic |
|---|---|
| Initial users | Simple sum of each day's data in the week or month |
| Retained users | Simple sum |
| Retention rate | Weighted average, that is, the simple sum of retained users / the simple sum of initial users |
| Churned users | Simple sum |
Churn rate | Weighted average, that is, the simple sum of churned users / the simple sum of initial users |
| Metric on Initial date | If it isn't a formula, the calculation logic is a simple sum If it's a formula, the calculation logic is a weighted average |
| Also Show metric | Same as above |
Note that summarized display is based only on the currently selected time range and divides the data into weeks or months by first event date, so some weeks or months may be incomplete.
| Date (by day) | After summarizing by week |
|---|---|
| 2022-12-19 (Mon) | Week of 2022-12-19 |
| 2022-12-18 (Sun) | Week of 2022-12-12 |
| 2022-12-17 (Sat) | Week of 2022-12-12 |
| 2022-12-16 (Fri) | Week of 2022-12-12 |
| 2022-12-15 (Thu) | Week of 2022-12-12 |
| 2022-12-14 (Wed) | Week of 2022-12-12 |
| 2022-12-13 (Tue) | Week of 2022-12-12 |
For example, if the period you select is January 1 to January 7 and January 1 is a Wednesday, summarizing by week splits the period into two "weeks":
- Week of December 30: includes data from January 1~January 5
- Week of January 6: includes data from January 6~January 7