Campaigns
A campaign is a combination of multiple operation tasks that share the same operation goal. You can batch create operation tasks under the same theme, which simplifies the operators' workflow and makes it easier to evaluate campaign effectiveness.
Based on their duration, campaigns are divided into Short-term and Permanent campaigns. Campaign types include Top-up, Spending, Engagement, Server launch, and more, and you can also create custom campaign types. You can create multiple operation themes under a single campaign, and batch create operation tasks under the same theme based on the same audience and push timing. You can also create independent tasks under a campaign to support a variety of flexible combinations.
Create a campaign: This section describes in detail how to create a complete campaign, configure its themes and tasks, and put it online.
Campaign management: This section describes how to manage campaigns in the interface, the campaign approval process, and campaign statuses and their corresponding actions (pause, end, delete, edit, and more).
Campaign effect analysis: The campaign effect analysis module provides campaign-level information and data reports, giving you a high-level view of the overall operation status and data details of a campaign.