Campaign effect analysis
1. Feature overview
The campaign effect analysis module provides campaign-level information and data reports, giving you a high-level view of the overall operation status and data details of a campaign.
2. How to use
2.1 Feature entry
On the Campaign Data page, click a campaign name to drill down into its data report.
2.2 Basic campaign information
In Campaign Information, you can find the campaign's ID, description, and campaign type.
2.3 Total number of campaign users
This module dynamically counts the number of users in Scheduled Send, Attempted, and Success under the current campaign.
Note: The counts are calculated with ad-hoc queries, and you can Refresh the data in real time.
Data from tasks under the campaign that were pushed but have since been deleted is also included in the counts.
2.4 Data details
Query period
- You can query campaign data at Daily, Week, or Month granularity.
- You can also view the Total of the campaign and independent task data for the selected Query period.
Data Sources
- All campaign data is displayed by default, and you can filter it by Theme or Independent task.
Chart
- You can switch the chart between Line and Table.
- The table supports drilling down into data at the Campaign level and the Theme/Independent task level.
- The line chart shows the metric trends of Scheduled Send, Attempted, and Success for the campaign within the selected period.
2.5 Theme and independent task details
To view the details of the tasks in a theme or of the independent tasks under a campaign, switch tabs in the left sidebar to see the data performance of the corresponding tasks.