Engage overview metrics

Last updated 10/03/2026

1. Feature overview

You can view the most important Engage metrics of this project directly on the Engage workspace to quickly understand the overall status of the project.

2. How to use

2.1 Specify core events

You need to configure the relevant core events in Settings > Analysis Settings before you can get the corresponding preset metrics on the workspace.

2.2 Configure workspace metrics

Because different projects focus on different overall metrics, the Engage workspace provides a slot-based capability with four metric slots, and you can configure whichever metrics you follow most often.

Add Metric

You can click the plus sign + on a metric card to add a new metric

Then select a metric and the time window for calculating it, and save to view it

• After you click Edit, you can reselect the metric and time window
• You can delete a metric card
• Metric card configurations are your personal view
• Click the refresh button in the upper-right corner of the metric area to recalculate the metrics

Basic metric information

• Metric name: The name of the selected metric
• Metric time zone: The time zone in which the metric definition is calculated

Note:

If time zones aren't enabled, the metric time zone defaults to the server time zone

If time zones are enabled and the selected project default time zone is local time, the metric doesn't show a time zone

If the project time zone is enabled, the metric's time zone is offset to the project default time zone for unified calculation

• Metric date window: The calculation windows available for the selected metric (Yesterday, Today, Last week, This week, Last month, This month, Last 7D, Recent 7D, Last 30 days, Recent 30D)
• Metric value: The specific metric value calculated for the date window

2.3 Metrics and windows

A total of 12 preset metrics are available for metric cards, and 8 of them require core events to be configured before you can use them.

Metric name	Required core events	Unit	Configurable time windows	Definition
Total planned push users	/	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the number of unique users in the audience after deduplication by send ID and filtering by the task's frequency control
Total successful push users	/	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the total number of unique users for whom the push channel's send API was called and the push succeeded
Operation tasks in progress	/	Tasks	Current	The total number of operation tasks currently in progress in the current project
Total successful pushes	/	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the total number of successful pushes made by calling the push channel's send API
New users	New User Event	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the number of unique users who triggered the new user event
Active users	Active Event	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the number of unique users who triggered the active event
Paying users	Top-up Event	Users	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the number of unique users who made a top-up
Active payment rate	Active Event Top-up Event	%	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the proportion of paying users among active users
New user first-day payment rate	New User Event Top-up Event	% Weighted Average	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the proportion of new users who paid on their first day
Payment rate of users reached by Engage	Top-up Event	% Weighted Average	Yesterday, Today, Last week, This week, Last month, This month, Last 7D (T+1), Recent 7D (T), Last 30 days (T+1), Recent 30D (T)	Within the statistical period, the proportion of paying users among the users who were pushed to successfully
New user next-day retention rate (average)	New User Event Active Event	% Weighted Average	Day before yesterday, Last week, This week, Last 7D, Last 14 days, Last 30 days	Within the statistical period, the average next-day retention rate of new users
Active user next-day retention rate (average)	Active Event*2	% Weighted Average	Day before yesterday, Last week, This week, Last 7D, Last 14 days, Last 30 days	Within the statistical period, the average next-day retention rate of active users

T+1 and T indicate when the calculation runs

T+1: The calculation excludes today's data and runs at 00:00 every day

T: The calculation includes today's data and runs each time you open the Engage workspace or click the refresh button

2.4 Permission requirements

Users with the Edit permission for Settings can edit and delete core events.

The current Engage roles are:

• Engage Admin
• Engage
• Data Engineer

Engage Admin has permission to set core events on the Engage side.

Feature	Permission	Details
Settings	View	View Delivery Caps rules, Approval settings, the Whitelist, Localization Settings, and core event settings
	Edit	Edit Delivery Caps, Approval settings, Whitelist, Localization Settings, and core event settings

Engage and Data Engineer can only view core events on the Engage side.

Feature	Permission	Details
Engage settings	View	View Delivery Caps rules, Approval settings, the Whitelist, Localization Settings, and core event settings