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Visual analysis

Last updated 10/05/2026

Omni Insights Visual Analysis is the core feature module of the Omni Insights data analysis tool. It helps game operations / R&D staff analyze community data from macro (overall), micro (details), and meso (trending topics, keywords) perspectives, so they can quickly understand what players are saying.

Entry point and home page overview​

Where to find it​

From the top bar of the Omni Insights Platform, go to Analytics to open the Visual Analysis page.

Home page elements​

  • Create Analysis: Click the button on the left to create a new analysis report.

  • Template area: The current version provides static template placeholders (preset templates will be supported in later versions).

  • Saved reports list: Shows all saved reports, including name, remarks, and last updated time, and supports the following operations:

    • Click a report name or the Edit button to open the details page.
    • Click the Delete button to remove a report.
    • Use the search box at the top to search by report name or remarks.

Core operations​

Set the data range​

The data range is the basic filter of an analysis, so set it first:

Select channels and data types​

  • Select the date range of the data

  • Channel selection:

    • You can select multiple channels connected to the current game.
    • You can select All Channels (no channel restriction).

  • Data type selection:

    • Specific types: The current version supports posts, videos, reviews, and comments.

    • Shortcuts:

      • Topics: Automatically selects posts + videos + reviews.
      • All: Selects all supported types.

    • Note: After you select a shortcut, you can't select specific types.

Configure filter conditions​

Filter conditions help you pinpoint the target data. Follow these steps:

  1. Select the content type:

    • You can select specific types (such as posts or comments) or shortcuts (All, Topics).
    • The Topics shortcut is available only when the data type includes posts / videos / reviews.

  2. Select fields: Based on the content type, select the fields to filter by (such as title, sentiment, and keywords).

  3. Select filter conditions: Different field types support different conditions. Common types are as follows:

    • Text fields (title, content, etc.): is, is not, contains, does not contain, is not empty, is empty, RegEx match.
    • Numeric fields (importance, rating, etc.): is, is not, less than, less than or equal to, greater than, greater than or equal to, range, is not empty, is empty.
    • Sentiment fields: Filter by type (positive / neutral / negative) or by sentiment score range (-1~1).
    • Nested fields (such as the parent topic of a comment): Select the parent field first (such as Parent Topic), then select a child field (such as Topic Title) and the condition.

Configure charts and analysis dimensions​

After you set the data range and filter conditions, configure the analysis:

  1. Select the chart type: The current version supports bar charts, stacked bar charts, line charts, and data tables

  2. Select dimensions and sub-dimensions:

    • Dimension: The field used for grouped analysis (such as channel, publish time, or sentiment type).
    • Sub-dimension: Breaks the data down further (such as adding a sentiment type sub-dimension under the channel dimension).
    • Note: The publish time dimension supports hour / day / week / month granularity. Numeric dimensions support discrete values or custom ranges.

  3. Select metrics: The statistics used to measure the data. The current version supports:

    • Content count: Counts the number of content items.
    • User count: Counts the number of deduplicated user IDs.
    • Advanced metrics such as scoring tags and extraction tags will be supported in later versions.

View visualization results​

  • The chart area uses a chart above, table below layout, with the data table showing the detailed data.

Data drill-down​

  • Click a data point in a chart or table to drill down and view the detailed content:
    • Posts / videos / reviews: Go directly to the content details page.

Report management​

Edit and delete reports​

  • Edit: On the report details page, change the configuration and click Save again to update the report.
  • Delete: Click the Delete button in the report list on the home page, or delete the report on its details page.

Extended analysis capabilities​

tip

Visual Analysis now supports combining engagement, custom metrics, time aggregation, and richer filter conditions in the same analysis report.

Engagement and custom metrics​

  • Engagement metrics of posts and videos, such as views, likes, comments, shares, and favorites, can be used directly as analysis metrics, formula sub-metrics, or numeric filter conditions
  • Custom metrics can be used to build business metrics such as engagement rate and content efficiency, and can also be added to custom dashboards
  • Formula sub-metrics can be reordered by dragging, and you can configure up to 10 of them. Formula results are always rounded to two decimal places

Time and filters​

  • The publish time dimension supports aggregation by quarter and by year
  • Topics, posts, and videos can be filtered by conditions such as Official and Content ID. Tag filters show tag types such as category tags, scoring tags, and extraction tags
  • Dashboards can have a space-level default analysis time, ranging from the last 1–90 days, with the option to include the current day
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